Rainbow provides insurance for restaurants all across the United States. We started working with them as they were about to come to the market. With the broad strokes of a unique brand having already been established, they needed help bringing it to life in practical applications—most importantly in a website.
With Rainbow, time to market was a key factor in the initial engagement. We think that it's sometimes more efficient and cost effective to build out a brand by making real-world objects, rather than imagining what the brand could be with speculative creations. By designing and building a website, quickly followed by some marketing materials and social media templates, we made something a lot more useful than a rarely viewed brand guidelines book. Everything we made became a new reference for the look and feel of the brand.
After the MVP website launch, we continued to work with Rainbow to evolve and grow their website. Using the expansive CMS tools within Webflow, we created a system that allows the client to continually add content to their site, like blog posts, job listings, case studies, agent resources, and more. We set Rainbow up for success by giving them the tools expand their digital footprint and improve their SEO.
